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IN-HOUSE TRAINING AND WORKSHOPS

Seeking a speedy and affordable solution to upskilling your in-house team?

We can work with you to assess the needs of your team and train them team in the tools that you’ll need to get the best from your marketing and communications efforts.

PLANNING A SUCCESSFUL CAMPAIGN

Learn how to reach your target audience and attract interest for your proposition. Gain the confidence to plan successful campaign execution.

What to expect:

  • Set realistic campaign targets
  • Define & research your target audience
  • Key campaign offers and messaging
  • Define the media plan and budget
  • Campaign asset production
  • Test, test, test
  • Execution planning and timeline
  • Measure success

We will drill deeper into these areas and introduce the team to useful tools and frameworks.

CAMPAIGN INNOVATION WORKSHOP

Providing your team with the space and tools they need to develop their creativity and innovate.

What to expect:

  • Be aware of the Blockers and Rockers
  • Disrupt yourself
  • Define the Big Idea or Theme
  • Use audience insights effectively and understand the benefits of co-creation
  • Customer personas
  • Creativity tools for different occasions
  • Create a strong campaign Call-to-Action
  • Develop clear supporting messaging
  • Imagery that’s fit for purpose – stock or original?
  • Creative briefs

 

Cost savings and other in-house advantages

The cost per delegate is typically less when compared to sending the same number on to public training courses, plus you will have the flexibility of choosing suitable dates. There is no need for employees to travel any further than their offices and incur extra costs. However should you prefer to hold the sessions away from your office, to avoid any distractions, we can source a convenient venue for you.

 

Which type of business do our workshops and mentoring suit?

Marketing campaign or strategy planning isn’t just for big marketing departments. Organisations of any size and type, from growing start-ups to those that are looking to engage a wider or new audience, can make the most of a well-planned marketing campaign. We work with SME’s, non-profits, and professional bodies; with teams from the very small to larger ones. A well-thought-out campaign plan to launch your content makes campaign planning more relevant to all types of business.

 

Not sure what it is you need yet?

We can carry out a short Marcomms Training Needs Analysis or start at the beginning by working with you and your team to Develop an Impactful Marketing Strategy. Creating a simple campaign or marketing plan with clear actions, can ensure that you are focusing on your goals and the overall success of the business.

 

Every workshop involves a degree of customisation to consider your real-work challenges and specific training goals.

Content, as well as activities within the program, can be adjusted.

After a workshop we can continue to offer ongoing mentoring or campaign consultancy to your team.

 

Get in touch today to find out more and discuss your needs.

Call us on +44 (0) 7813 874 721 or email hello@thearcagency.co.uk

Our office is virtual, although we are based primarily in London.