This was the first time The Careers & Enterprise Company had undertaken a fully-integrated campaign targeted at the SME audience. The ARC Agency (ARC) were able to give us that initial confidence by coming forward with a well prepared and focused brief that was responsive to our goals.
The huge value ARC brought to the campaign was their strategy and insight. ARC invested their time to understand the SME audience and the real barriers preventing them to engage with education. They were able to then develop a campaign that answered this in a simple and effective call-to-action: give an hour. They gave us immense value in the insight they provided through research and testing. This assured us that we were producing a campaign that would ultimately land with our target audience.
The results and impact of the campaign has been tremendous; it has resonated incredibly well, supported by a comprehensive toolkit that enables our local partners to provide multi-touch points with businesses in an engaging way. We would like to thank ARC for their energy, foresight and professionalism.